40 / 50 checks evaluated
An unlocked check means GEO has enough evidence to evaluate it. It does not mean the check passed.
Explore more: SEO Foundations add-on · Monitoring history · All live demos
Stage 1 · Build Your Foundation
40 of 50 checks unlocked.
The foundational step allows GEO to provide you with a complete and accurate analysis of where you stand, and give you a baseline against which you can measure your improvement.
Evaluation coverage40/5010 checks still need evidence
Your baseline scan
Your latest starting point is retained.
GEO will review the site information available to it and look for evidence across 50 GEO-readiness checks. It will not change your website or publish anything.
Optional Google access
Add another view of your website
Search Console shows how people find you. Analytics helps you understand visits. Neither is required for your 50-check baseline.
Review the account, properties, and permissions before choosing any access.
Connection settings are available inside your signed-in workspace.
Opens here. Your Foundation stays in place.Help GEO understand the business it is evaluating.
We have your business name and URL. These details give GEO the context it needs to create an accurate roadmap about your industry, your niche, and the details that AI should not be guessing about who you are.
Business type
What kind of business is this?
Why are you asking me this?
This helps GEO interpret the website in the right business context.
Primary products or services
What do customers primarily hire or buy from you?
Why are you asking me this?
GEO should not guess which offering matters most from navigation alone.
Primary customer
Who is the main customer or audience?
Why are you asking me this?
The same words can answer very different questions for homeowners, businesses, or specialized buyers.
Service area
Where do you serve customers?
Why are you asking me this?
Someone searching in one city is asking a different question than someone looking statewide or nationwide.
These are your confirmations—not independent proof. Saving them does not change a readiness result. GEO must separately observe and evaluate supporting evidence.
The 50-check framework
Five areas, with ten checks in each. Foundation shows which checks have enough evidence to be evaluated. Scored results and improvements live in Readiness.
Website Access
10 / 10 unlockedCan search and AI systems reach the important parts of the website?
Business Clarity
10 / 10 unlockedIs it clear who the business is, what it does, who it serves, and how its information fits together?
Answer Quality
5 / 10 unlockedDoes the website clearly answer the kinds of questions potential customers ask?
Trust & Evidence
7 / 10 unlockedDoes the site support important claims and demonstrate why its information should be trusted?
Outside Validation
8 / 10 unlockedDoes information elsewhere on the web support what the business says about itself?
Your Foundation overview
All five areas.
One clear view.
50checks
ABCDE
See every unlocked and locked check across the five areas—what is available, what you can help with, and what is still waiting for evidence.
Available inside your signed-in workspace.
Needs More Evidence
10 checks need more evidence.
This does not mean those checks failed. GEO does not yet have enough evidence to evaluate them responsibly.
0 where you can help · 0 in active GEO evaluation · 0 with no useful customer action right now
Needs More Evidence1 of 10
Evaluation needs more evidence
No website fix is requested. This is an evaluation limitation, not customer homework and not a failed check.
- What GEO knows
- The baseline did not retain enough criterion-specific evidence in the retained page excerpts to assign a result.
- What GEO does not know
- The applicable comparison pages, their stated criteria, audience, constraints, evidence, and relationship disclosures—or enough retained evidence for a properly scoped applicability decision.
- Why it matters
- When a page compares choices, this check asks whether it explains who the comparison is for, what was compared, and any important limits.
Show retained evidence and technical detail
No complete observation is retained for this check yet.
This limitation remains unresolved. No active processing or useful customer action is established.
This check has not failed. GEO does not yet have enough supported evidence to evaluate it responsibly.
Continue with evidenced improvements — baseline remains provisionalYou can continue while your Foundation is incomplete.
Stay and Finish My FoundationExplore ReadinessYou can stay and strengthen the Foundation, or continue using the platform. Recommendations may change if unresolved checks are evaluated later.