Can AI understand and trust your website?

Make sure anyone can open your homepage

1 / 1 readiness points

Your homepage should load normally without a login, warning screen, or broken response.

Make sure your most important pages open normally

1 / 1 readiness points

Customers and AI systems cannot use pages that are blocked, broken, or hidden behind a login.

Fix your website’s crawler instructions

0.5 / 1 readiness points

Your robots.txt file tells search and AI systems which parts of your site they may visit. A missing or broken file creates uncertainty.

What to do: Have your website manager repair robots.txt so it loads correctly and contains clear, valid instructions.

Choose which AI search systems may read your site

1 / 1 readiness points

Unclear AI-crawler rules can block useful discovery or allow access you did not intend.

Remove conflicting crawler rules

1 / 1 readiness points

Different parts of your crawler instructions should not give search systems contradictory directions.

Tell search systems which version of each page is the main one

1 / 1 readiness points

Duplicate page addresses can make it unclear which version should be understood and shown.

Make sure important pages are not accidentally hidden

1 / 1 readiness points

A noindex setting can tell search systems to ignore a page even when the page otherwise works.

Keep your sitemap accurate

0.5 / 1 readiness points

A sitemap is the list that helps search systems find the pages you want discovered.

What to do: Update the sitemap so it lists the current, preferred versions of your important pages and leaves out blocked or duplicate pages.

Put the main answer directly on the page

0.5 / 1 readiness points

Important information that appears only after a click, animation, or script may be harder for search systems to retrieve.

What to do: Make the page’s primary answer visible in the page content without requiring a visitor to open a widget or complete an interaction.

Make your pages load consistently

1 / 1 readiness points

A page that works sometimes and fails other times is difficult to trust and monitor.

Make it obvious who you are and who you help

1 / 1 readiness points

A visitor—or an AI system—should not have to piece together your business identity from several pages.

Use the same business identity everywhere on your site

0.5 / 1 readiness points

Different names, locations, or descriptions can make your business look like more than one company.

What to do: Choose one official business name, service area, and short description, then use them consistently on your most important pages.

Make your behind-the-scenes business information match the page

0.5 / 1 readiness points

Search systems read structured business details in the code as well as the words visitors see.

What to do: Have your website manager keep one consistent set of business details in the page code, matching the name, website, description, and confirmed logo that visitors see.

Clearly connect your official profiles to your business

1 / 1 readiness points

Search systems need to distinguish your real social and business profiles from similarly named organizations.

Make your About, Contact, and policy pages easy to find

0.5 / 1 readiness points

Clear company and governance pages help people and search systems verify who is behind the site.

What to do: Add visible navigation links to current About, Contact, privacy, and other relevant policy pages.

Clearly identify your authors and experts

0.5 / 1 readiness points

Names without roles, biographies, or stable profile pages are difficult to connect with real expertise.

What to do: Give important authors and team members a consistent name, role, short biography, and profile page or other stable reference.

Organize your services and topics clearly

0.5 / 1 readiness points

A clear structure helps customers and search systems understand what you offer and how the pieces relate.

What to do: Group related services or topics under clear category pages and link each detailed page back to the right category.

Show visitors where each page fits

0.5 / 1 readiness points

Breadcrumbs and useful internal links make your site’s structure easier to follow.

What to do: Add visible breadcrumbs or contextual links that connect detail pages to their parent service, product, or topic pages.

Give every page a clear, specific label

0 / 1 readiness points

Generic or mismatched titles and headings make a page’s purpose harder to understand.

What to do: Align each page title, main heading, and description around the same specific subject and customer need.

Make the facts in your page code match the visible words

0 / 1 readiness points

Conflicting names, prices, dates, or business details create avoidable ambiguity.

What to do: Compare structured data with the visible page and correct any material disagreement.

Build each important page around a real customer question

1 / 1 readiness points

A page is more useful when it helps someone make a specific decision or complete a specific task.

Answer the main question near the top

0.5 / 1 readiness points

Customers and AI systems should not have to search through a long introduction to find the answer.

What to do: Place a direct, plain-language answer immediately after the page heading, then provide the supporting detail.

Write sections that make sense on their own

0.5 / 1 readiness points

AI answers may quote a short passage without the rest of the page around it.

What to do: Rewrite key paragraphs so each one clearly names the subject, states the useful fact, and includes the context needed to understand it.

Use headings that show the page’s logic

1 / 1 readiness points

Clear headings help readers scan the page and understand how the answer is organized.

Explain names, terms, and relationships

0 / 1 readiness points

Unexplained acronyms or vague references force readers and AI systems to guess.

What to do: Spell out important terms, identify the people or products being discussed, and state how they relate to one another.

Explain how comparisons and recommendations were made

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Answer useful questions without repeating yourself

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Explain tables, images, videos, and other visual content

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Make dates and freshness clear

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Give each important page enough context to stand alone

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Add sources for important factual claims

1 / 1 readiness points

Statistics, research findings, and other checkable claims are stronger when their sources are visible.

Use sources that truly support the claim

0.5 / 1 readiness points

A source can look credible while addressing a different question or repeating someone else’s work.

What to do: Replace weak or indirect references with original research, official records, or recognized expert sources that support the exact statement.

Put each source next to the claim it supports

0.5 / 1 readiness points

Readers should not have to guess which reference supports which statement.

What to do: Place the citation or source link immediately after the relevant claim and use a clear source label.

Show why the author is qualified

1 / 1 readiness points

Relevant experience and credentials help readers evaluate advice in context.

Say who reviewed and is responsible for the content

0.5 / 1 readiness points

Clear editorial ownership makes important information easier to trust and correct.

What to do: Name the author or reviewer, explain the review standard when relevant, and provide a way to report an error.

Make your original value easy to see

0.5 / 1 readiness points

Pages that only repeat common information give customers and AI systems little reason to prefer your source.

What to do: Add first-hand experience, original examples, proprietary data, useful tools, or a clearly stated expert point of view.

Explain how your original research was done

0 / 1 readiness points

Research results are difficult to evaluate without the method, sample, and limitations.

What to do: Describe how the data was collected, the dates and sample involved, the analysis used, and important limitations.

Show when content was updated or corrected

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Use precise language about what the evidence shows

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Back up your promotional claims

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Make your official profiles match your website

1 / 1 readiness points

Different names, descriptions, addresses, or website links across major profiles can create confusion.

Earn relevant independent mentions

1 / 1 readiness points

Coverage from credible outside sources helps establish that others recognize your business or expertise.

Build outside proof for your important claims

1 / 1 readiness points

Major expertise or performance claims are stronger when credible third parties confirm them.

Label customer proof clearly

1 / 1 readiness points

Testimonials, case studies, and results need enough context for a reader to understand what they represent.

Keep your wider online footprint consistent

1 / 1 readiness points

Search systems compare your website with profiles, directories, and other references across the web.

Give other sites a stable page to reference

1 / 1 readiness points

Outside citations are more durable when they point to a permanent, useful source on your own site.

Prevent confusion with similarly named businesses

0.5 / 1 readiness points

Shared names, old brands, and unclear ownership relationships can cause mistaken identity.

What to do: Clearly state your official name, website, location or service area, and any relevant parent, former, or related brand relationship.

Build proof from more than one independent source

0.5 / 1 readiness points

Several references that all repeat one original article do not provide truly diverse support.

What to do: Earn accurate references from multiple independent, relevant sources rather than relying on one publication or network.

Correct outdated information about your business

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.

Build outside proof for your priority services

Not evaluated · no score inferred

There is no supported result to act on yet. Review any saved notes before deciding whether a change is needed.