Straight answers
Understand the product before you choose it.
See what GEO measures, where the evidence stops, how the plans work, and what you can expect after you connect a website.
Basics
Basics
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making a brand's information easier for AI-powered answer and search systems to access, understand, verify, and cite. It complements SEO; it does not replace it.
How is GEO different from traditional SEO?
SEO primarily improves discoverability and performance in search results. GEO also examines whether answer systems can resolve your brand entity, retrieve answer-ready passages, verify claims, and use your site as a source. Many technical and authority fundamentals support both.
Do I need a developer to use This Is GEO?
No. The self-serve flow is designed for business owners and marketers. You enter a URL, answer guided questions, and optionally connect familiar analytics accounts. Technical findings include plain-English guidance and developer-ready details when needed.
Measurement
Measurement
What does the GEO Readiness Score measure?
The transparent score is out of 50: AI access and indexability, entity clarity and site architecture, answer-ready content, evidence and originality, and external validation. Every awarded point requires disclosed evidence.
Is GEO Readiness the same as AI Visibility?
No. Readiness evaluates observable website and authority conditions. AI Visibility records dated observations from a disclosed prompt set, such as citations, mentions, recommendation position, prominence, sentiment, coverage, and competitor-relative share.
Which AI platforms are included?
Perplexity, ChatGPT / OpenAI, Claude, Grok, Gemini, and You.com are released for dated customer measurement. Plan limits, provider availability, and retained evidence determine which results appear. API observations are not represented as exact consumer-app behavior. Google AI Mode and AI Overviews use connected first-party Search Console evidence only when the exact property exposes it. Microsoft 365 Copilot remains an optional licensed preview connection pending delegated-tenant acceptance. Meta AI remains unavailable.
Does a missing citation mean an AI system never considered my site?
No. A result can show that a page was accessible, encountered, cited, or mentioned, but a missing citation does not prove the system never retrieved or considered the page. The report preserves those evidence boundaries.
How are tracked questions and competitors chosen?
The prompt universe is disclosed and versioned. It combines guided business inputs, customer-intent themes, non-branded discovery questions, branded verification questions, and agreed competitors. Fixed prompts, dates, locales, models, and repeated runs make comparisons more defensible.
What is Brand Truth and entity-drift detection?
Brand Truth is a controlled registry of approved facts such as names, services, locations, leadership, and claims. Drift checks flag contradictions across key pages or later observations so the team can correct confusing entity signals.
Plans and billing
Plans and billing
How many website pages are analyzed?
Basic deeply analyzes 10 priority pages, Pro analyzes 30, and Partner allocates 50 across the account. A Partner can use that capacity for one substantial website or up to three related web properties. A broader discovery crawl maps structure and technical conditions without pretending every crawled URL received the full criterion-by-criterion review.
How often does the platform rescan?
Website rescans and AI-question monitoring are separate. Basic includes monthly website rescans plus a weekly core-question watch. Pro adds daily priority monitoring and weekly broader research. Partner expands those limits and adds an ongoing competitor watch; Agency Partner adds the multi-client portfolio. Every paid request remains budget-capped and never retries automatically.
Can agencies use This Is GEO for clients?
Yes. Agency Partner is the multi-client tier, with five client sites in one agency account, portfolio reporting, team permissions, white-label controls, exports, and approval workflows. Partner is designed first for one serious business, with optional room for up to three related properties. Enterprise adds deeper analyst review and custom client delivery.
How does monthly billing work?
Basic is $99 per month, Pro is $149 per month, Partner is $399 per month, and Agency Partner is $749 per month. Plans renew monthly until cancelled. Your total, including any applicable tax, is shown before payment.
Product
Product
Can I connect Google Search Console and Google Analytics?
Yes, using optional read-only OAuth. Search Console and GA4 data remain distinct from outward AI citations and mentions. Metrics a property does not actually expose remain labeled unavailable rather than estimated.
What is GEO Action?
GEO Action is approval-first implementation help. Basic and Pro can add five low- or medium-risk change runs per month for $149. Partner includes 15 runs per month. GEO prepares bounded changes, previews the exact work, records the evidence, and waits for customer approval before an eligible release. High-risk or out-of-scope work remains excluded.
How is customer data protected?
Access is scoped by workspace and role. Learning consent is separate and optional. Consent does not make raw customer content automatically eligible for training; any future learning dataset must be de-identified and pass rights, privacy, and governance review.
How do I get started?
Create an account, enter your business and authorized website, accept the current terms, and complete secure checkout. You can then connect optional read-only data sources and run your included baseline.
Guarantees
What no honest platform should promise.
Can This Is GEO guarantee that my business will rank or be cited?
No credible GEO product can guarantee a citation, recommendation, or position controlled by another platform. This Is GEO identifies observable blockers and opportunities, supplies specific fixes, and measures what changes in later runs.
Still deciding?
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