Kevin Laird
Co-Founder & COO
Kevin is a marketing consultancy co-founder who works with small businesses on systems, technology and operations. At This Is GEO, he focuses on making AI-search tools practical for business owners.
Julie and Kevin are the responsible editors for This Is GEO’s practical AI-search guides.
Guides from the editorial team
- AI search 101: what it means for a small business
- AI visibility: being mentioned is not the same as being chosen
- What is GEO? A plain-English guide for busy owners
- SEO and AI search: what changes and what stays
- Find the AI-search questions your customers actually ask
- The one-minute homepage test for AI visibility
- Five business facts to check before chasing AI visibility
- Reviews and AI search: useful proof without the hype
- Do your photos explain your business—or just decorate it?
- Write a helpful FAQ without sounding like a robot
- Should you put prices on your website for AI search?
- Make your service area clear without creating dozens of copycat pages
- An AI referral arrived. What can you actually learn?
- Your first AI-search baseline: a simple notebook is enough to begin
- Website readiness versus AI visibility: why both matter
- Why AI answers change—and why that is not automatically bad news
- Five AI-search promises a small business should question
- Your About page can do more than tell your origin story
- Why a readable menu matters beyond restaurants
- Seasonal offers need dates, not wishful thinking
- A small AI-search budget: where should you start?
- What to ask your website designer about AI search
- Beyond your website: make your business easier to verify
- Your first month of AI-search work, without the overwhelm
- From AI-search visitor to customer: make the next step obvious
- 10 practical ways wedding florists can improve AI-search clarity
- AI search for wedding venues: help couples choose with confidence
- AI search for restaurants: win the right dining occasion
- AI search for breweries: turn a taproom page into a visit plan
- AI search for bars: describe the night people are looking for
- AI visibility for cafés: answer the questions behind the coffee
- AI search for caterers: make the event fit easy to understand
- AI search for wedding photographers: show style and practical fit
- AI visibility for wedding planners: explain what you take off the couple's plate
- AI search for wedding bakers: make cake consultations easier
- AI search for event rentals: answer the logistics before the quote
- AI search for locksmiths: a trust-first guide for urgent calls
- AI search for electricians: a homeowner-friendly resource guide
- AI visibility for plumbers: separate urgent repairs from planned projects
- AI search for HVAC companies: help homeowners compare service, not slogans
- AI search for roofers: make inspection and quote expectations clear
- AI visibility for landscapers: show the difference between maintenance and design
- AI search for cleaning companies: make the service checklist visible
- AI search for pest-control businesses: clarity without scare tactics
- AI visibility for pool services: make maintenance and repair easy to compare
- AI search for real estate agents: help the right buyers recognize your expertise
- AI visibility for attorneys: answer the consultation questions first
- AI search for accountants: help owners find the right kind of support
- AI visibility for salons: turn a service name into a clear booking choice
- AI search for barbers: help new clients choose their first appointment
- AI search for day spas: explain the experience before the package
- AI visibility for yoga studios: help a beginner feel comfortable
- AI search for fitness studios: explain the first visit, not just the transformation
- AI visibility for pet groomers: help owners book the right appointment
- AI search for pet boarding: make the stay easy to understand
- AI search for auto repair shops: make the estimate process transparent
- AI visibility for boutiques: help shoppers find the item, not only the store
- AI search for skincare brands: answer product-fit questions responsibly
- AI visibility for outdoor retailers: explain the trip a product fits
- AI search for independent hotels: help guests plan the stay
- Branded vs. unbranded AI-search questions: what each one tells you
- AI search for restaurant private dining: answer the group questions before the inquiry
- AI-search citations in plain English: what a source link proves—and what it doesn’t
- AI search for brewery events: make every taproom date easy to verify
- One service page or several? A plain-English AI-search guide
- AI search for wedding venue pricing: explain what the package actually includes
- AI got a business fact wrong: a calm correction checklist
- AI search for bar happy hours: publish the offer people can actually use
- Discovery, comparison or action? Match the page to the AI-search question
- AI search for wedding florists: explain delivery, setup and strike before the inquiry
- Does this page answer the whole question? A five-part AI-search check
- AI search for electricians: explain service calls, diagnostic fees and estimates
- PDF or webpage? Put customer-critical facts where people can use them
- AI search for accountants: explain client fit, scope and onboarding
- Do you need AI-search jargon on your website? Write for customers first
- AI search for restaurants: explain allergy and dietary requests without overpromising
- Should this answer be public? A simple visibility-versus-privacy test
- AI search for day spas: explain gift cards, packages and booking terms
- One AI answer is a clue—not customer research
- AI search for HVAC companies: explain tune-ups, plans and repair boundaries
- A customer story is not a business policy: give AI search the current facts
- AI search for local florists: explain substitutions, delivery windows and same-day cutoffs
- A request is not a booking: label the next step for AI search
- AI search for locksmiths: explain emergency calls, identity checks and price boundaries
- Who owns this answer? Give every business fact a reviewer and a date
- AI search for breweries: separate the tap list, packaged beer and where to buy
- Proof belongs beside the promise: a plain-English AI visibility check
- AI search for wedding venues: explain vendor rules before the tour
- Comparison pages for AI search: help customers choose without naming a fake winner
- AI search for bars: make live-music nights easy to plan
- You changed the page. What can you honestly check next?
- AI search for roofers: explain emergency protection, inspections and insurance boundaries
- You published the update. Why might AI search still show the old answer?
- AI search for real estate agents: explain buyer agreements, fees and representation before the first tour
- Your business changed names. Help AI search connect the old and new story
- AI search for hair salons: explain color consultations, corrections and price boundaries
- One business, several locations: give AI search the right local facts
- AI search for restaurants: separate dine-in, pickup and delivery before the order
- Your service name is clear to you. Would a new customer understand it?
- AI search for cleaning companies: separate recurring, deep and move-out cleaning
- AI search for general contractors
- AI search for house painters
- AI search for lawn care services
- AI search for drywall contractors
- AI search for flooring contractors
- AI search for handyman services
- AI search for carpenters
- AI search for kitchen remodelers
- AI search for bathroom remodelers
- AI search for deck & patio builders
- AI search for fence contractors
- AI search for concrete contractors
- AI search for masonry contractors
- AI search for foundation repair contractors
- AI search for window & door installers
- AI search for garage door services
- AI search for gutter services
- AI search for siding contractors
- AI search for insulation contractors
- AI search for landscapers
- AI search for tree services
- AI search for irrigation & sprinkler services
- AI search for pest control services
- AI search for pool service companies
- AI search for pressure washing services
- AI search for junk removal services
- AI search for house cleaning services
- AI search for appliance repair services
- AI search for locksmiths
- AI search for water damage restoration companies
- AI search for mold remediation companies
- AI search for solar installers
- AI search for septic services
- AI search for chimney & fireplace services
- AI search for home security installers
- AI search for home inspectors
- AI search for wedding florists
- AI search for wedding djs
- AI search for wedding caterers
- AI search for wedding bakers
- AI search for wedding coordinators
- AI search for wedding planners
- AI search for wedding mobile bars
- AI search for wedding videographers
- AI search for wedding content creators
- AI search for wedding venues
- AI search for wedding hair and makeup artists
- AI search for wedding bands
- AI search for wedding lighting companies
- AI search for wedding favor businesses
- AI search for small businesses
- What GEO actually measures
Meet the founding team · Explore This Is GEO Editorial and its guides