Your first AI-search baseline: a simple notebook is enough to begin
A baseline is just a saved starting point. Choose a few relevant questions and record what happened before making changes. Save the wording, tool, date and location context. That way you can compare later answers without confusing a new question with an improvement. Keep screenshots free of private account information.
Repeat a small set consistently rather than chasing a different question every day.
Try this with your own business
Create four columns: question, date and tool, what the answer said, and the sources it linked.
A venue owner could start with a question about indoor ceremonies for small guest counts.
What not to assume
A single answer is not a reliable ranking, and results can vary even when you repeat a question.
Keep a distinction between a fact you control and an answer you observe. You can approve and check a website edit. You cannot promise that an outside AI service will show that edit to every person. A useful starting point is one specific improvement, not a complete marketing overhaul.
One manageable next step
Repeat a small set consistently rather than chasing a different question every day.
Before making changes, save what the page says now. Afterward, open it on a phone and follow the customer's next step. If something requires technical work, ask your website manager to explain the proposed change and how it will be checked. You do not need to become a developer to make a better business decision.
Where This Is GEO fits
You do not need to learn the technical side before taking a first step. Start with a free scan to inspect what your public website communicates. Then review the evidence and decide which next step makes sense for your business.
A scan does not guarantee rankings, citations, recommendations, leads or revenue. This Is GEO is the publisher of this guide and a commercial product; the advice is intended to be useful whether or not you become a customer.
Explore the related resource →Find your starting point.
Take a first look at your public website. No website password needed.
Scan my website free →Further reading and scope
This is general marketing education, not legal, medical, tax, safety or professional advice. Customer questions are illustrative examples, not recorded searches or claimed results. Referenced platform documentation explains platform policies; the practical exercises are our editorial recommendations.